Melon has recently completed work on the overhaul and revamp of the Machins Solicitors website. Having worked with Machins on rebranding, printed literature and the outgoing website, we were perfectly positioned to advise on how to refresh and evolve their online presence.
By understanding the costumer journey through the website, both from Machins marketing team feedback and Google Analytics data, we were able to consolidate, evolve and polish the website architecture.
This process has ensured easy of navigation, clear call to actions, improved article and blog usage and a more engaging layout.
Alongside this planning work Melon created a modern web design to better reflect current website technologies and evolve the brand.
The website is fully content managed via the Engine CMS, enabling the client to update key information, build a blog and help drive SEO opportunities.
Click here to visit: www.machins.co.uk