AJM Healthcare

Goals & Challenges

• To deliver a modern, clean, user‑centred site reflecting AJM’s mission: “independence, mobility, accessibility.”
• To ensure high accessibility for all users — including those with mobility and visual impairments.
• To comply with Web Content Accessibility Guidelines (WCAG) Level AA, with Level 2.2 standards.
• To build a shop that is easy to navigate, simple to purchase from, and integrates well with the rest of the brand.
• To ensure consistency across multiple sites: informational, service‑oriented pages, and product catalog / eCommerce.

Summary

• User Experience / Information Architecture: Organisation of content so people can easily find information like “Find your Local Service”, book assessments, or explore / buy mobility products. Clear menus, quick links. Clear hierarchy in content.
• Visual Design: Clean, compassionate, trustworthy. Use of imagery reflecting real users. Accessible colour palettes, high contrast. Clear typography, legible type sizes and consistent styling.
• Responsive: Works smoothly on mobile, tablet, desktop, to support people with disabilities, mobile‑friendly navigation, ability to zoom, adjust text etc.

Web Build / Technical Implementation

• Front‑end build: Semantic HTML5 where needed, proper heading structure, alt text for images. Ensuring all interactive elements (buttons, links, form fields) are keyboard accessible.
• CMS: For ajmhealthcare.com and ajmchoice.com, built on the Engine CMS enabling AJM staff to update pages / blog / news etc.
• Shop: The e‑commerce build, developed with Shopify includes an extensive product tange and includes a bespoke, automated VAT Relief claims process
   

Accessibility & WCAG 2.2 Level AA / Level 2.2 Compliance

We carried out audits (manual + automated) to check compliance with WCAG 2.2 Level AA, focusing on:

• Perceivable: Ensuring text contrast, meaningful alt text, non‑text content alternatives; images decorative vs meaningful; text resizing.
• Operable: Keyboard navigation, focus states visible, bypass navigation, avoiding time‑limited elements / auto‑playing media.
• Understandable: Clear language, predictable navigation, consistent identification of UI components.
• Robust: Ensuring compatibility with assistive technologies, following HTML / ARIA best practices.
• Specific features implemented: Skip links (“Skip to content”) so keyboard users can bypass menus, Clear visible focus outlines for interactive elements, Logical heading structures (H1, H2 etc), Accessible forms: labels, error messages, etc, Alt attributes on images, Colour contrast above required thresholds for text, interactive elements.

How we helped

• The sites are easy to use both for NHS service users (finding local services, booking etc) and customers seeking private mobility solutions.
• The shop integrates seamlessly, with a clean cart / checkout experience, clear policies (delivery, returns, VAT exemption etc).
• The brand consistency between AJM Healthcare, AJM Choice and the shop gives a unified user journey.
• Accessibility compliance helps ensure inclusivity