The team at Path to Arabic approached Melon in need of marketing advice and an online strategy which would help drive conversion and sign up for their excellent Arabic language learning tools.
By working closely with the client, Melon created a new website architecture, incorporating much improved marketing messages, free trials and a more streamlined customer journey, from landing page to sign up.
We are confident the new approach will have a positive impact on the conversion and sign up rates, which are critical to Path to Arabic.
This process also incorporated an updated logo and all new social media cover images and graphics, helping complete the rebrand and completely refresh the Path to Arabic online presence. With a global audience in mind and the neeed to communicate simplified product feaures and benefits, we adopted an illustrative approach to bring the key benefits to life.
Ahmed Hassan, Co founder at Path To Arabic commented...
"As soon as we met with Melon we knew their honest and enthusiastic aproach would deliver the help we needed. The process from prototype, through design and copywriting assured we thought the whole process through and new ideas and angles were discovered."
The website is fully content managed via the Engine CMS, enabling the client to update key information, build a blog and help drive SEO opportunities.
Click here to visit the new path to Arabic website: www.pathtoarabic.com