Design trends change, technology evolves, and customer expectations move on quickly. If your site feels a bit tired or isn’t bringing in the enquiries it used to, it might be time to think about a redesign.
When Should You Think About a Redesign?
Your site looks a little dated
Web design moves fast. What looked great a few years ago might now feel cluttered, old-fashioned, or out of step with your brand. If your site doesn’t reflect who you are today — or doesn’t feel as modern as your competitors — it’s probably due for a refresh.
The site has slowed down
Speed matters. People won’t wait around for a slow site to load, especially on mobile. Over time, websites naturally accumulate outdated plugins, oversized images, and messy code — all of which drag performance down. If you’re seeing high bounce rates or poor mobile performance, that’s a strong indicator it’s time for an update.
Your enquiries or conversions have dropped
If the phone isn’t ringing as much or you’re getting fewer forms submitted, your website might be playing a part. Often this comes down to:
- Confusing navigation
- Unclear messaging
- Weak calls-to-action
- Poor user experience on mobile
A redesign can help re-focus your site around the actions you want visitors to take.
Your business has changed (but your site hasn’t)
Maybe you’ve grown, rebranded, refined your services, or changed your audience. If your website doesn’t match where your business is now, it can confuse potential customers and weaken trust.
How a Website Redesign Works
Here’s our typical process at Melon and what you can expect at each stage.
1. Discovery
We start by learning about your goals, your customers, your brand, and what’s currently holding your website back.
We also look at your analytics and competitors to understand the landscape.
This gives us a clear direction for the redesign.
2. Wireframing
Before anything gets designed, we map out the structure and layout of key pages.
This stage focuses on:
- Content placement
- Page flow
- Navigation
- Calls-to-action
- Think of it as the blueprint for your new site.
3. Design
Once the structure is approved, we create the visual design.
This includes your colour palette, typography, imagery, UI components, and mobile layouts — bringing everything together into a clean, modern, easy-to-use website.
4. Development
With the designs finalised, we begin building the site.
We develop using clean, fast code and ensure the site:
- Loads quickly
- Works across devices
- Is simple for you to manage
- Follows accessibility and SEO best practices
Everything is built to match the design precisely.
5. Testing & Launch
Before going live, we test the site thoroughly across devices and browsers.
We check forms, page speed, accessibility, mobile layouts, and all the important details that ensure a smooth launch.
Once everything is spot on, we publish the new site and monitor performance.
Common Pitfalls to Avoid
After working on many redesigns, here are the issues we see most often — and how to avoid them.
Redesigning without a clear goal
A redesign should always support a tangible outcome: more enquiries, better user experience, improved SEO, etc.
Without clear goals, it’s easy to end up with a site that looks better but doesn’t perform better.
Focusing on visuals over usability
Good design isn’t just about looking nice — it’s about making life easier for users.
Complicated layouts and clever animations can hurt usability more than they help.
Leaving content to the end
Content regularly delays redesigns. It’s also one of the biggest drivers of conversions.
Plan your content early — it makes everything smoother.
Overlooking SEO during the transition
Poorly managed redesigns can damage rankings if things like redirects, metadata, and heading structures aren’t handled properly.
Launching the site and leaving it
A website isn’t something you launch and forget.
It needs updates, fresh content, security checks, and ongoing performance improvements to keep working at its best.
Is It Time to Redesign Your Website?
If your site looks outdated, feels slow, or no longer reflects the business you’ve become, a redesign can make a huge difference. A well-planned, modern website helps you stand out, builds trust, and ultimately drives more enquiries.
If you’d like us to take a look at your current website and give honest feedback, just ask — we’re always happy to help.
Please get in touch on 01908 822800 sayhello@melonwebdesign.co.uk
