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Melon Web Design led the end-to-end creation and development of a forward-thinking well-being app, designed to help users cultivate a more positive, balanced life.
BranchAffect offers a rich suite of features to support personal growth and overall well-being. Users can set and track meaningful goals, cultivate gratitude through journaling, explore sleep patterns, and engage in thoughtful self-reflection—all within a beautifully designed, user-friendly interface. As users build healthy habits and routines, their tree blossoms—a delightful visual that represents progress and encourages continued motivation.
From initial concept to final deployment, Melon Web Design partnered closely with the client to understand the emotional and functional needs of their audience. Our approach for the app design centered on creating an intuitive, calming user experience, blending thoughtful UX/UI with visually soothing design elements to inspire mindfulness and engagement.
Key features integrated into the app include:
- Mood tracking and daily affirmations
- Personalised goal-setting
- Guided wellness exercises
- Sleep and journaling insights
- Visual habit tracking through an interactive, growing tree
Behind the scenes, we developed a scalable backend architecture to ensure optimal performance and data security. Using agile development practices, we embraced iterative design, rapid prototyping, and ongoing user feedback to continuously refine the experience.
Melon Delivered:
- Initial concept visuals
- Strong branding and visual idenity to engage users
- Creative ideation and feature development
- Intuitive, user-friendly interface
- Interactive prototypes for user testing
- A newly built front-end codebase
- Technical fixes, optimisation, QA, and final deployment
This project showcases Melon’s dedication to building digital experiences that are not only technically sound and visually elegant but also deeply meaningful.
The BranchAffect App is available to download now!
