Francis Jackson Homes

Francis Jackson Homes is an award winning family owned house builder specialising in well built traditional and contemporary homes across the South Midlands. Having successfully worked with Francis Jackson Homes for over 10 years producing digital and high-end print marketing, we have developed a strong understanding of the their business and the wider housebuilding industry.

Melon had delivered the previous Francis Jackson Homes website which had been successful in boosting house sales, and promoting the brand. However after several years the website was in need of a update which was set to coincide with a brand refresh.

 

Our Approach

Working closely with Francis Jackson Homes we identified key elements of the existing brand which could be strengthened and elevate the company as a industry leader.

We devised a new colour palette which used more neutral blues and greys, which complement colours used to promote their housing developments and ensure their brand stood out in local press, exterior signage and other advertising.

The new company branding was then applied to the website utilising fresh iconography to clearly signpost content. In addition, visually engaging photography and animated elements bring content to life, highlighting key information and engaging the user.

How we helped

Throughout the duration of the project Melon was able to deliver:

  • Refreshed company branding including icons, templates and brand guidelines
  • High-end printed brochures
  • Refreshed press advertising & exterior signage
  • Initial concept web visuals
  • Design prototypes for desktop, mobile designs
  • Modernised website design and user experience
  • Smartphone breakpoint and responsive templates added
  • Content updates via CMS and import scripts

What the client said...

We are extremely happy with the re-design of the Francis Jackson Homes website. Melon have succeeded in improving the site with a fresh look and feel that really showcases our homes.

Francis Jackson Homes

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